Video Mystery Shopping:

Through the use of micro audio/video equipment, Shadow Shopper is able to provide its clients with a VHS video of a shopper’s experience in one of the client’s locations. A trained shopper will enter a client's place of business while wearing a micro camera unit. The camera unit may be concealed in purse, tie, pager, apparel or elsewhere depending on the nature of the business. While in the client’s location, the shopper will pose as a potential buyer or user of the product or service offered at the location. Following a consumer profile provided by the client, the shopper will engage personnel, in conversation, inquiring about the products or services offered. A client may request that our shopper pan the showroom or customer service desk allowing a review of those areas or any other areas of concern.

The client has many options when using a Sales Review Video. All levels of management can use videos to gain insight specific to their areas of responsibility. Sales Training Managers are able to review the tapes of their employees behavior and can either reinforce positive actions or correct inappropriate actions. The sales professional is able to see him/her self from the customers perspective and may come to realize that they may be saying one thing with their mouths and something completely different with their body language.

Many clients use The Shadow Shopper program to motivate their sales personnel to perform at a higher level. The client may inform their personnel that they are using this service to recognize and reward those individuals that are following company procedures or offering exceptional customer service. A target product is often used to measure the effectiveness of the program and serve as a means of creating revenue due to increased sales of this product. Proper promotion and management support, will make The Shadow Shopper program a profit generator rather than a Human Resource expense.